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Fifty shades of wahaay! Ann chemise lingerie Summers launch sexiest range yet

KINKY: chemise lingerie Ann Summers has come up with a red-hot collection inspired by Fifty Shades of Grey [ANN SUMMERS]

And Plus size garter belt your inner goddess certainly won’t be feeling Grey.

For high-street hotties Ann skater dress Summers are launching their sexiest lingerie collection yet – Dark Desires.

The campaign signals a nod to kinky srtwhg2ge film Fifty Shades of Grey, as it features a couple – a first for the company.

IN Plus size garter belt CONTROL: 61% of women said they were dominant over their partner in the bedroom [ANN SUMMERS]

And skater dress it’s sure to leave fellas feeling hot under the collar.

Daring and decadent bras, knickers, stockings and suspenders are all included in the red-hot new range, as well as the perfect accessories to bond and whip your partner into shape for the ultimate pleasure.

Jacqueline Gold, boss at Ann Summers, explains: “We have always championed female empowerment in the bedroom.

SAUCY: The Dark Desires range is out now [ANN SUMMERS]

“It’s great to see that women are putting the outdated notion of the female submissive to bed and are embracing a sex life where they feel in control, confident and liberated.”

The new Lena and Victoria collections have been described as the high-street brand’s best yet.

It has attracted much attention from eager shoppers inspired by E.L James’s smash-hit book.

The new movie starring Northern Irish actor Jamie Dornan as powerful Christian Grey will be released on February 13.

And it will fuel fans’ excitement as they try to recreate the sexy scenes at home.

A recent survey of Brit couples revealed we are getting more daring in the sack, thanks to the rise in popularity of erotic fiction.

A whopping 85% of women claim that they relate more to Christian, the dominant male lover in the book,than the female submissive character, Anastasia Steele.

When asked who took control in the bedroom, 61% of women claimed they did.

When asked how being the dominant lover between the sheets made them feel, over half of women (52%) said “sexually empowered” and “in control of their orgasms”.

A further 48% admitted it made them feel equal to their partner.

NAUGHTY: The Fifty Shades movie will also be released in time for Valentine's Day [ANN SUMMERS]

EMPOWERING: The new range will make women feel confident in the bedroom [ANN SUMMERS]

Ann Summers’s Kyrsty Hazell-Page says: “This campaign is our sexiest ever and is the first time in 30 years that we’ve featured a handsome male model, which is bound to get people hot under the collar.

“Our Dark Desires campaign is all about female sexual confidence, knowing what you want and looking gorgeously sexy in the process.”

● Dark Desires, the SS15 lingerie collection, is out now in Ann Summers stores nationwide and online at

Created: Dec 5 · Admin: lingerie4 sale